Kamla is a food processing initiative launched in 2015 by the SelfEmployed Women Association (SEWA) and Sewa Gram Mahila Haat (SGMH) to empower women chefs from rural areas. Kamla is proposing satiability of farmers, needy women, nutrition for food and go-green activities. Kamla aims to empower women with traditional activities in a natural manner. The main aims of Kamla are to help the farmers and food processors sustain their markets and livelihood. SEWA trained 200 Master Trainers with the goal of supporting 5,000 rural women through Kamla’s initiative.
The brand, Kamla, is named in honour of Dr. Kamla Chowdry, who generously donated a small piece of land in Bodakdev, Ahmedabad, where the initiative began. The tagline, “Nutritious Food for All,” reflects Kamla’s focus on reviving traditional cooking practices and offering healthy, seasonal food products to the community.
At Kamla, we believe in promoting eco-friendly practices, supporting go-green activities like tree planting, and promoting sustainable livelihoods for farmers. Our approach ensures that we not only feed the community but also contribute to a healthier planet.
Kamla follows SEWA’s broader mission of providing full employment and self-reliance for women. This includes offering sustainable income opportunities, promoting self-sufficiency, and ensuring employment for its members. Through Kamla, we aim to reach 1 million customers, delivering nutritious food products that are hygienically prepared, ensuring food security for all.
In addition to promoting healthy eating, Kamla is also committed to environmental sustainability. We believe in preserving our planet by planting trees and supporting environmentally friendly agricultural practices.
Kamla offers a wide variety of food products, all made with traditional methods and the freshest ingredients:
Nutritious lunches and dinners.
Ready-to-eat, wholesome snacks.
Healthy baked goods with traditional recipes.
Refreshing drinks made with natural ingredients.
Delicious traditional desserts.
Shelf-stable snacks for easy consumption.
Homemade treats like papad, amla-based products, chikki, and pickles.
Fresh and seasonal fruits like mangoes, cherries, apples, and plums.
Kamla Bakery The Kamla Bakery unit was established to offer healthier alternatives to the fast food that is popular among younger generations. Recognizing the growing trend toward junk food, Kamla Bakery entered the market with a focus on providing nutritious and traditional baked goods. The bakery aims to promote healthy eating while offering a wide range of delicious options.
To grow our reach and maintain a loyal customer base, Kamla Bakery employs several effective marketing techniques:
We keep our customers informed and engaged through a dedicated WhatsApp group where we share daily updates and special promotions.
Kamla Bakery actively participates in social media to stay updated with trends and engage with a broader audience.
We build long-term relationships with institutions, which have proven beneficial for sustained business growth.
To attract customers during peak seasons, we offer special combo deals and festive promotions, ensuring that our products are a part of celebrations.
Our products are also available at various retail stores and counters, making it easy for the general public to purchase Kamla Bakery’s offerings.
Kamla has also provided training to sisters in Uttar Pradesh, Kashmir, Ladakh, Assam, and Maharashtra. Beyond India, Kamla has extended its efforts internationally, offering training in Afghanistan, Bhutan, Sri Lanka, Maldives, and Nepal. These training programs focus on empowering women and include the establishment of food processing centers to support their livelihoods.