The voices, faces, work and lives of our members come alive through Video SEWA. It is a powerful medium and one that is effective in bringing information about the world outside their village to our members. It also honestly and directly conveys women’s hopes, struggles and achievements to a wide audience: policy makers, planners, legislators, politicians, educators, academics and society in general. When our members learn about their sisters who once were also within the confines of their four walls but have come out, speak out and are strong leaders, they feel inspired and motivated.
When our sisters, chikan embroidery workers of Lucknow, saw how their counterparts in Ahmedabad took to the streets to press for minimum wages, they were convinced about what course of action lay ahead for them. They planned their own rally while watching the videotape on Ahmedabad garment worker!