The Self Employed Women’s Association (SEWA) which consists of 300,000 poor self-employed women members, has been working in these drought prone (and now earthquake devastated) areas for the past 10 years. SEWA has promoted many grassroots (producer) organisations, which include Banascraft and Kutchcraft Association.
These associates were formed to support local women in their efforts to preserve and promote their traditional craft skills. It also aims to assist them in marketing so that their skill becomes a continuous source of employment. Now women no longer have to depend on state-supported "relief work" (mainly digging and road construction work) for survival. Instead they embroider and market their own exquisite products, eliminating middle-men and exploitative traders.